Example Letter #1
Please accept our apologies for the mistake that appeared in our Sunday advertisement. We didn't realize what happened until we received a flood of telephone calls ordering the stereo set for $99.00 instead of $399.00. A correction will appear in the next announcement.
I know this is a disappointment for those who had their hopes raised, but you can understand that it is impossible for us to sell the set at that price. We will, however, give another 5% discount to all those who still want their orders filled at the correct price. Thank you for your understanding.
Example Letter #2
During our recent discussion I said that the prices for Doe building lots begin at $65,000. That information was correct for phase one lots only, which are now sold out. Phase two lots begin at $72,000. Our new price sheets and advertisements reflect this change. The demand for Doe building lots has been very strong and the market seems to change every week.
I am sorry to convey this frustrating news. The good news is that there are still three excellent view lots available and I would like to show them to you. I will call when I return from Springfield to schedule an appointment.
Example Letter #3
Last week when I calculated how much your monthly house payment would be, I forgot to include the cost of insuring your home. I apologize for this oversight. I have enclosed quotations from several insurance companies to give you an idea of what the additional amount would be.
I realize that my inaccurate estimate is a disappointment, but as you can see, the price of insurance is relatively low, and this omission should not prevent you from qualifying for a loan. I would be happy to talk to you about this further if needed. Please, if you have questions, call me at 555-5555.
Write Your Letter Step-by-Step
Begin with an apology that refers to the offense.
Example Sentences for Step 1
Example Phrases for Step 1
Mention any specific steps taken to correct the problem, if applicable.
Example Sentences for Step 2
Example Phrases for Step 2
Acknowledge the reader's frustration, if appropriate. If your apology concerns an error or omission you were unaware of, thank the reader for bringing it to your attention. End with a positive statement.